Roughly 7 years ago I began roasting coffee. After some time honing my craft I began to feel confident that my coffees were as good as, if not better than, the coffee I was drinking in local cafes. So I approached cafe owners to introduce Crown Specialty Coffee in the hopes of gaining wholesale customers. When cafe owners rejected my offerings, without even sampling the coffee, I realized that cafes do not switch coffees, period. It was that revelation that lead me to the conclusion that I needed my own cafe, The Crown Cafe where I could serve my own coffees.